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FPA Releases Fresh. Functional. Flexible. EBook and Brand Value Study Report

FPA Releases Fresh. Functional. Flexible. EBook and Brand Value Study Report

The FPA recently commissioned a Brand Value Study to better quantify the impact our members’ packaging technologies have for brand owners. This FPA Brand Value Study integrates primary research with 2,120 consumers, 304 brand owners, and FPA members, plus the input of secondary research and case studies on packaging innovations.

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