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The smart, fresh and functional product attributes enhanced by flexible packaging fit contemporary consumer lifestyles and trends. Many brand owners (food or CPG companies selling retail products to consumers) strategically match these packaging attributes with product attributes that fit the brand value proposition.
The Flexible Packaging Association (FPA) commissioned a Brand Value Study to better quantify the impact its members’ packaging technologies have for brand owners. This FPA Brand Value Study integrates primary research with consumers, brand owners, and industry members, plus the input of secondary research and case studies on packaging innovations.
Please click here to download a copy of the Fresh. Functional. Flexible. EBook.
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