News Archive

The Flexible Packaging Association is the U.S. association of the manufacturers of flexible packaging; and, material or equipment suppliers to the industry. Flexible packaging is produced from paper, plastic, film, aluminum foil, or any combination of those materials, and includes bags, pouches, labels, liners, wraps, rollstock, and other flexible products.

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Trends in Packaging

  • The Importance of Research in Packaging Design

    May 17, 2018 10:24 AM

    As a forward-thinking company with your eyes set on growth, you’re likely assessing every factor that drives your revenue and bottom line. Every year, you’re brainstorming ways to improve in the coming year, and that should include your packaging...

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  • Creative Packaging that Tells a Compelling Visual Story

    May 17, 2018 10:22 AM

    Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather’s drawer, even an old movie ticket. These objects all have a story to tell—and packaging is no different. You don’t need to tell...

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  • Creating Competitive Advantage in e-Commerce

    May 15, 2018 10:25 AM

    Throughout the world and across every product category, our studies have consistently confirmed an underlying universal reality: The e-commerce shopping experience is not well suited for packaged goods products. In physical stores, consumers...

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  • Four Drivers for Luxury Packaging Markets

    May 13, 2018 10:26 AM

    The distinction between mass-market and luxury products is becoming blurred, prompting luxury brands to turn to innovative technologies and strategies to attract customers to their high-end goods. According to the Smithers Pira report...

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  • How to Design Packaging to Reduce Risk in Transit

    May 12, 2018 10:28 AM

    These days, your medical devices could be in for quite an adventure. “Medical device supply chains are getting more rigorous by the year,” says Sarah Rosenblum, director of business development and marketing at Packaging Compliance Labs. “With the...

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  • The 5 Trends Driving the Rapid Evolution of Packaging

    May 08, 2018 03:14 PM

    "Packaging is one of the only growth areas in graphic communications," Harvey Levenson, professor emeritus at California Polytechnic State University (Cal Poly), said during a recent packagePRINTING webinar. "The supplement of television, online...

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  • Five Trends Boosting Intelligent Packaging Adoption

    May 06, 2018 03:16 PM

    According to new Smithers Pira research, The Future of Active & Intelligent Packaging to 2023, the combined active and intelligent packaging market value will reach $5.68 billion in 2018, with the active packaging market valued at $4.62 billion...

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  • Six Rules for Creating Iconic Packaging

    May 04, 2018 10:30 AM

    When I started The Biondo Group in the 1960s, the prevailing sentiment was to reject elitism and materialism in favor of conservative consumption. Name brands were pure, and product lines were focused. From a packaging perspective, this meant we...

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  • How to Trigger Emotional Engagement with Your Product Packaging

    May 02, 2018 10:31 AM

    You may not be a scientist, but as the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions? A consumer is more likely to...

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  • As Millennials Grow Up, Snack Packaging Evolves

    May 01, 2018 10:32 AM

    Gone are the days of the structured, three-a-day meals and the unhealthy reputation of snacks. Hectic, on-the-go routines have people looking for ways to get some sustenance during the day in a quick and convenient way. Nutritious snacks fit the...

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