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The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.
FTC Issues Revised "Green Guides" Press Release
Environmental Claims: Summary of the Green Guides
Text of the Green Guides, As Amended
FPA legal counsel, Hogan Lovells US LLP, summary of the revised “Guides”
FTC Cracks Down on Misleading and Unsubstantiated Environmental Marketing Claims