Protecting and Advancing the Industry

An Effective Advocacy Program

A Long-Term Integrated Strategy

FPA Advocates on Behalf of the Flexible Packaging Industry

FPA has many advocacy priorities including ensuring the flexible packaging industry is represented in legislative and NGO discussions on solid waste management, material composition transparency, sustainability, the role of packaging in reducing food waste, and food safety issues. Additionally, FPA works to ensure reasonable government regulations around environment, health and safety including the Clean Air Act, water and waste regulations and occupational safety and health rules.

Assisting FPA with advocacy priorities at the federal level is Capitoline Consulting, LLC, a federal government relations firm specializing in a broad base of Executive and Legislative Branch liaison services as well as strategic planning and business development support. 

At the state level, FPA is working on its advocacy program with Serlin Haley, a national public law firm that effects change by representing organizations before the executive, legislative, regulatory, and municipal areas of government.

An Overview of FPA's Advocacy Program

A Multidisciplinary Approach

Program Components

  • Policy and threat analysis aimed at identifying and analyzing legislative and regulatory trends – at the national, state or municipal levels.
  • A thought leader campaign that identifies key groups and develops verifiers, supporters and advocates outside of the industry who can help influence the debate around the environmental sustainability and impact of flexible packaging.
  • A multifaceted strategic public relations program targeting key industry influencers and brands/consumer product companies.

Utilizes a Variety of Strategies

A multidisciplinary set of strategies that uses public policy tools including:

  • Legislative monitoring, intelligence gathering, coalition building and advocacy. engagement to identify and stop threats and gain support from national, state and municipal policy makers.
  • Stakeholder outreach programs aimed at identifying and recruiting industry supporters and verifiers.
  • Marketing initiatives to shape the discourse around flexible packaging. 

Program Goals

  • Promoting the benefits and effectiveness of flexible packaging to key audiences, including consumer product companies, industry stakeholders and policy makers.
  • Preventing passage of negative public policy restricting the use, sale, or disposal of flexible packaging in consumer and industrial applications.

Program Key Messages

  • Flexible packaging requires less material and energy to manufacture and to transport, and generates smaller quantities of greenhouse gases on its way to market.
  • Flexible packaging is light-weight and easy to open, carry, store, and reseal.
  • Flexible packaging extends the shelf life of many products, including food, and has a positive sustainability profile.
  • Flexible packaging ultimately results in less consumer waste being sent to landfills, and the industry is working on resource recovery and other end-of-use solutions.

Program Issue Monitoring

Some of these include:

  • Extended Producer Responsibility
  • Restrictions on Non-Recyclable Packaging
  • Recycled Content Mandates for Flexible Packaging
  • Disposal Bans for Flexible Packaging
  • Special Fees on Flexible Packaging
  • Restrictions on Flexible Packaging Recycling Programs – such as restrictions on collection locations, restricting access to the single-stream recycling system, or restrictions on hauling flexible packaging materials
  • Restrictions on chemicals use and material bans