2D Coding: Redefining the Role of Flexible Packaging

In this edition of The Spotlight, Markem-Imaje examines how 2D coding is redefining the role of flexible packaging and how manufacturers can prepare for the challenges to come. Global supply chains have been placed under significant scrutiny in recent years. If the Covid-19 pandemic was a major catalyst in this period, continued geo-political instability has underpinned a sharp focus upon traceability and end-to-end supply chain visibility since then. But manufacturers operating flexible packaging production lines have had to adapt to numerous other changes in recent years too, developing greater capability to manage faster line speeds, shorter production runs and more SKUs. At the same time, packaging formats themselves have evolved to meet the demand for packaging which can be recycled more effectively, at scale. For manufacturers it means that increasingly sophisticated coding technology is required. It is no longer sufficient to focus on date and batch information.

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