Avery Dennison Advances RFID Accessibility with the Launch of AD Fusion

General News,

Avery Dennison today announced the launch of AD Fusion, a first-of-its-kind program that is set to transform how label and packaging converters adopt RFID technology. Powered by innovative SmartFace™ technology, AD Fusion delivers customizable materials with pre-inserted RFID inlays — removing the traditional barriers to entry and helping businesses meet the rapidly growing demand for smart labels quickly and cost-effectively. Entering the smart label market has traditionally required significant capital investment, with production tied to specific presses or facilities with specialized inlay insertion equipment. AD Fusion changes that. Designed to help converters scale their RFID offerings with ease, the program delivers a level of flexibility that simply hasn't existed before — whether you're just starting out or looking to optimize RFID production across your network.

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