Consumers Want Sustainable Health Packaging, but Not at the Expense of Quality

Nearly two-thirds of U.S. consumers say sustainable packaging is important when choosing health and beauty products, according to research by Curion LLC, a Chicago-based market research firm. Curion’s Sustainable Packaging Consumer Pulse Survey found that 64% of consumers consider sustainable packaging somewhat or very important when buying health and beauty products, while only 12% consider it unimportant. Most consumers, however, aren’t willing to put sustainability ahead of packaging quality. When asked to weigh packaging quality against sustainability, 41% said the two are equally important, 38% said quality is more important, and 21% placed greater importance on sustainability.

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