Leading Brands Collaborate for HolyGrail 2030 Trial

Mondelēz International, PepsiCo and pladis have confirmed that the companies are taking part in a Belgium-wide trial to test whether invisible digital watermarks could help address one of the biggest practical barriers to circular food packaging: identifying and sorting flexible packaging accurately enough to support food-grade recycling. The trial will assess how digital watermarking performs on wrappers, films and other plastic food packaging collected through Belgium’s household recycling system. By helping sorting systems recognize whether packaging once held food, the technology could support more targeted recycling streams and provide evidence on what would be needed to scale this approach. 

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