Novolex Opens New Applied Innovation Center in Roanoke, Texas

Novolex®, a leading manufacturer of food, beverage and specialty packaging, has opened its new Applied Innovation Center (AIC) in Roanoke, Texas. The AIC gives customers and Novolex teams a hands-on space to train, innovate, prototype, and demonstrate how the company's products perform in real-world environments, shortening the path from concept to shelf. The 17,500-square-foot facility is built around five simulated market environments, including foodservice, grocery, retail, café and bakery, and QSR settings, plus a dedicated prototype room for onsite forming, sealing, and printing. Novolex teams and customers can work together to test packaging solutions, compare options, and confidently select the right products for their business.

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