Print Markets in Transition: Opportunities for Growth

Print is evolving within the media mix – and print service providers are evolving with it. They are broadening their portfolios, moving into new applications and increasingly crossing traditional segment boundaries. Recent analysis featured on the drupa insights online platform explores where these shifts are creating new business opportunities and what it takes to expand successfully into new markets. 69% of print buyers surveyed expect the share of print in their communications and media mix to increase over the next twelve months. Rather than signaling a return to traditional communication models, this points to a more deliberate allocation of roles across different channels: print is being deployed where physical presence, precise targeting and tactile quality can make a distinctive contribution to communication. At the same time, expectations of print service providers are changing.

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