What Produce Packers Need to Know About California’s SB 54

In a recent webinar, packaging experts explain how SB 54, EPR rules and food safety laws impact produce businesses — and why these mandates aren’t going away. “We think everybody knows about the law,” Emerald Packaging CEO Kevin Kelly says about extended producer responsibility (EPR) laws, specifically California’s SB 54. But he explains that’s not actually the case, as many produce businesses remain unaware of the law and its potential implications. Kelly discussed SB 54 during a recent webinar hosted by Emerald Packaging, with speakers Isa Glassen, sustainable packaging associate for the company, and Jeff Brandenburg, president of QFresh Lab. Another challenge, Kelly says, is that many businesses also struggle to understand what a “producer” is and therefore who would be liable for fees and reporting. It seems straightforward as a brand owner or a brand licensee, but it’s far more complicated.

View Article