When the Label Becomes Proof

Counterfeiting, unauthorized distribution and increasingly complex supply chains are changing the role of labels and packaging in product protection. Physical tamper-evident features are now being combined with NFC, Bluetooth Low Energy (BLE) and other connected technologies to give brands greater visibility into product authenticity and integrity. Label & Narrow Web recently spoke with Ashley Burkle, director of sales and business development at Identiv, about how these technologies are evolving, the role converters can play and where connected packaging goes next.

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