FPA Signs Coalition Letter Urging the Federal Trade Commission to Prioritize a Timely Update to the “Guides for the Use of Environmental Marketing Claims”

On behalf of a broad coalition of manufacturers, retailers, suppliers, recyclers, and innovators, we urge the Federal Trade Commission (FTC) to prioritize a timely update to the “Guides for the Use of Environmental Marketing Claims” (“Green Guides”). First issued in 1992 and last updated in 2012, the Green Guides remain a critical framework for credible, science-based environmental marketing. Companies across diverse industries — including packaging, consumer goods, retail, food and beverage, construction, automotive, energy, and technology — depend on the Guides to inform product and operational claims such as recyclable, recycled content, compostable, carbon neutral, low-emission, energy efficient, sustainably sourced, responsibly manufactured, renewably powered, and battery sustainability.