Rootree Inc. Launches Seed to Shelf Film

Rootree Inc., Canada’s leader in sustainable digital flexible packaging, has announced the launch of its latest corporate video and campaign, Seed to Shelf. The short film depicts a brand’s journey from start to finish using Rootree’s full range of capabilities. The fictitious brand, Amie’s Cookies, travels through services such as packaging design, web development and social media management, the digital printing of pouches, and the co-packing of the product. The film was created, directed, filmed, and produced completely in-house, using staff from across the company to capture the perfect portrayal of the company and its spirit.