FPA 2018 Flexible Packaging Sustainability Study: Perspectives on the Meaning of Sustainability in Flexible Packaging
FPA commissioned G&S Business Communications (G&S) to conduct a flexible packaging study that will build upon the findings of the 2015 Brand Value Study and the 2016 Transition Advantages Study, as well as the A Holistic View of the Role of Flexible Packaging in a Sustainable World Report. The study explores how flexible packaging lends itself to brand owners’ ability to establish a reputation for environmental stewardship.
To help communicate the study's findings, FPA developed the Sustainability Outreach and Consumer Conversations eBook to summarize and highlight key take-aways from the study.
Brand owners know consumers care about sustainability in general and particularly sustainable materials, but many do not think consumers care about sustainable processes.The majority of brand owners believe that consumers care about the sustainability aspects of packaging materials. However, brand owners are split about whether or not consumers care about the sustainability aspects of packaging processes.
Consumers see sustainability as important, but specific lifecycle attributes of sustainability are not always top-of-mind. Sustainable manufacturing processes and transportation efficiency, for example, are less often associated with sustainability than with aspects that are more obvious to consumers, such as recycling. Consumers are also more likely to believe glass or corrugated packaging is more sustainable than flexible packaging, perhaps due to recycling benefits that are more obvious to consumers.
From a sustainability perspective, Millennials present the greatest opportunity for flexible packaging companies. Though not all consumers seek out sustainable packaging benefits or are willing to pay more for them, Millennials are more likely than other generations to do either or both. They are also more likely to view certain “behind-the-scenes” attributes such as transportation efficiency and energy efficiency as important.
Brand owners surveyed by Packaging World say that sustainability is a priority for their companies, and packaging plays a key role in sustainability efforts. Barriers to increasing sustainability efforts relate to price and quality, and brand owners expect bio-based packaging and biodegradable packaging to drive sustainable packaging trends in the future.
Click here to download the 2018 Flexible Packaging Sustainability Study: Perspectives on the Meaning of Sustainability in Flexible Packaging Report (members only)